We finished a website for A Kerry Bed and Breakfast lately and they asked me if Twitter was good for their business. I asked the owner if he had ever used it to which he replied he had no idea about it at all.
So my answer to him was No.
Twitter, Facebook and the myriad of other social media outlets are only useful if you spend time using them properly. There are good ways to make the best of these. However just having an account won't transform your life or business.
It sometimes makes sense to pay someone to do this properly as when done well it can yield great benefits. However it takes a LOT of time to build up friends and a community.
All of these social media resources require sustained regular involvement and for a busy B&B owner this may not be available
Many companies now offer bespoke social media packages and can help you to be visble online with social media.
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