They have travelled more and have seen more with low cost airlines and are much moiré discerning and their needs when they go online are greater and they expect at least the following now from your website.
- An easy to use contact form
- Many pictures (well taken) of the business and the rooms so they can see what is available.
- They do not think Wifi is an extra. However if you provide a special area with a bigger screen and a high speed printer then you may attract the business man who wants to do a quick hours work in the mornings.
- They want at least access to a wider menu and like to see some pictures. You should take the best one that you can.
- A reliable map to where you are located and even GPS as many now have these in their rental car and this makes life so much easier.
- Are your pages in their language? Think about if you were looking for a bed and breakfast in France and your relief if the pages were also in easy to understand English!