Wednesday, 17 April 2013

Simple is Best

The client base for the bed and breakfast business has changed a lot in the past 20 years as you of course know.

They have travelled more and have seen more with low cost airlines and are much moirĂ© discerning and their needs when they go online are greater and they expect at least the following now from your website.


  • An easy to use contact form
  • Many pictures (well taken) of the business and the rooms so they can see what is available.
  • They do not think Wifi is an extra.  However if you provide a special area with a bigger screen and a high speed printer then you may attract the business man who wants to do a quick hours work in the mornings.
  • They want at least access to a wider menu and like to see some pictures.  You should take the best one that you can.
  • A reliable map to where you are located and even GPS as many now have these in their rental car and this makes life so much easier.
  • Are your pages in their language?  Think about if you were looking for a bed and breakfast in France and your relief if the pages were also in easy to understand English!