Niche Marketing for Your Bed and Breakfast Website

Hundreds of thousands of people come to Ireland every year on holidays and many of them steer clear of hotels due to the fact that they have specific dietary needs or sleeping needs.  Unfortunately many people now are allergic to certain types of bed linen, foods and really find it difficult to find places to stay that cater for their needs.

Many hotels tend to brand these people as difficult but in fact they are the most appreciative guests and great advocates for your B&B when you do cater for them.  This can be the vegan who really has strong feelings about certain foods.

All you have to do is cater for them with the menu or even say that you are happy to take their order a few days in advance or even cook their own food (many do travel with their own).

What about the kosher communities that come to Ireland. You may laugh at this but they have strict dietary requirements also and if you have different fridges and can cater for he non mixed foods requirement then it makes you stand out.

Translate Your Website

Many lazy website owners use Google Translate to translate the text on their website.  It does make a difference but it doesn't often do a good job.  Costs for translating pages can mount up but why not offer one of your travelling guests a free night to translate a few pages for you.  It is good value for them and you.  

If you can edit your website yourself you can then add the localised versions of your more important pages.